Hi,
The other day I went into a liquor store to talk to them about selling my 650ml bottles. They have a rather large selection of 650 ml bottles, but store them on the shelf. I asked how long it is taking to sell a case of some of the beers and the guy told me that most of the 650 ml bottles take about 6 months to sell a case. So when a customer buys a bottle they could be buying a beer that has sat on the shelf for over 6 months in a room the fluctuates in temperature all the time. Some of the beers were unfiltered, and/or unpasteurized. I asked how many customers complain about the bottles and he said "not that many".
My question is, am I correct in thinking that 6 months on a shelf at room temp is going to be quite detrimental to the quality of the beer. I really don't expect my beer to sit around for 6 months (I am the only local brewery) but I still don't want my beer sitting in those conditions.
Thanks,
The other day I went into a liquor store to talk to them about selling my 650ml bottles. They have a rather large selection of 650 ml bottles, but store them on the shelf. I asked how long it is taking to sell a case of some of the beers and the guy told me that most of the 650 ml bottles take about 6 months to sell a case. So when a customer buys a bottle they could be buying a beer that has sat on the shelf for over 6 months in a room the fluctuates in temperature all the time. Some of the beers were unfiltered, and/or unpasteurized. I asked how many customers complain about the bottles and he said "not that many".
My question is, am I correct in thinking that 6 months on a shelf at room temp is going to be quite detrimental to the quality of the beer. I really don't expect my beer to sit around for 6 months (I am the only local brewery) but I still don't want my beer sitting in those conditions.
Thanks,
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