So I spend most of my time lurking on this board, but would like some of your thoughts on the brewpub business model. I've been able to garner some different data and think I can model an "average" brewpub.
Let's start by assuming you have seating capacity for 100. One statistic I found suggested that the amount of beer you will sell through your pub is equal to 5-10 bbls times your seats. For simplicity sake, let's assume 7. So that means one would sell 700 bbl's per year. This would translate to roughly 164,000 pints per year (with 7% spillage / loss). Assuming you can sell an pint for $3.50 on average, this means you would sell $575,000 worth of beer per year (using some rounding).
Another statistic I read was that 55% of total brewpub sales will come from beer and the remaining 45% from meals. This would mean that you would have $470,000 worth of meals revenue annually.
Using backwards math, if you are turning your seats 1.2 times per day, that means you will serve 42,000 meals per year, or an average of $11.20 per check.
So my question to any of you out there, does this sound right? Is this consistent with what you have seen?
Appreciate the comments.
Let's start by assuming you have seating capacity for 100. One statistic I found suggested that the amount of beer you will sell through your pub is equal to 5-10 bbls times your seats. For simplicity sake, let's assume 7. So that means one would sell 700 bbl's per year. This would translate to roughly 164,000 pints per year (with 7% spillage / loss). Assuming you can sell an pint for $3.50 on average, this means you would sell $575,000 worth of beer per year (using some rounding).
Another statistic I read was that 55% of total brewpub sales will come from beer and the remaining 45% from meals. This would mean that you would have $470,000 worth of meals revenue annually.
Using backwards math, if you are turning your seats 1.2 times per day, that means you will serve 42,000 meals per year, or an average of $11.20 per check.
So my question to any of you out there, does this sound right? Is this consistent with what you have seen?
Appreciate the comments.
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