We are a smaller brewery around 3000 bbl and in our state we have the 3 tier system. We currently have 2 sales people that call on accounts and on occasion will go with the distributor making sales calls. There has been some discussion amongst us of possibly changing from sales people to marketing people. These folks would have more experience with bar staff and perhaps have been bar tenders before. I believe they could better talk face to face with bar staff discussing things such as food/beer pairings,selecting the right beer,ways to increase staff sales and thus servers tips on and on.
I would of course want to train or hire someone with a strong beer knowledge and that might not be making beer but how to work with those that work on the "front lines". I think it would be a great way to promote our brands with bar staff. The bar staff likes us and thus buys our products. I want to let the distributor be the sales person/order taker. Any thoughts on this idea ie brand ambassador
Cheers
I would of course want to train or hire someone with a strong beer knowledge and that might not be making beer but how to work with those that work on the "front lines". I think it would be a great way to promote our brands with bar staff. The bar staff likes us and thus buys our products. I want to let the distributor be the sales person/order taker. Any thoughts on this idea ie brand ambassador
Cheers
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