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  • #1

    Retail Margin

    Does anyone know what is a typical retailer margin on 22oz bottles and 6-packs in California. I know average margin in 30%, but wanted to know if there is a significant difference between 22oz bottles and 6-packs as far as retail margin.
    Thanks
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  • #2
    They tend to be higher for higher priced 22 ounce bottles, but many retailers will be OK with 30% at a $3.49-4.99 level.

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    • #3
      Thanks Einhorn. How about 6-packs? are they also around 30% or should I figure lower around 25%.
      Thanks

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