I hope that this is the right thread for this topic. It is regarding sales and contracts.
I am in Latin America in a country where the craft scene is very new 2-3 years old.
One of the micros has been trying to set up deals with bars where they will sell their beer at a big discount if they kick out some or all of the other micros. Along with paying kickbacks to bars and bartenders to not push/sell the other brewery's beers.
We have a few accounts we could do this to, but it's not in me or my partner's ethics to do something like that. Nor do I think it is good for the craft beer scene to grow.
Any advice to combat this?
I am in Latin America in a country where the craft scene is very new 2-3 years old.
One of the micros has been trying to set up deals with bars where they will sell their beer at a big discount if they kick out some or all of the other micros. Along with paying kickbacks to bars and bartenders to not push/sell the other brewery's beers.
We have a few accounts we could do this to, but it's not in me or my partner's ethics to do something like that. Nor do I think it is good for the craft beer scene to grow.
Any advice to combat this?
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