I'm finalizing my business plan to open a new retail beer store. I'm having a hard time making the numbers work however and need some help figuring our where I'm going wrong.
I'm figuring an average markup of 35% but my cost are such that I'm not making any money. I'm not losing money either but my net profits are about 1% when they should be between 15% and 20%.
In my analysis of competitors they are operating with a great deal more overhead with the same cost for the product and similar or less volume so whats going on here?
So if any of you are operating a retail store and would be interested in helping a fellow beer lover out I'd really appreciate it.
I'm figuring an average markup of 35% but my cost are such that I'm not making any money. I'm not losing money either but my net profits are about 1% when they should be between 15% and 20%.
In my analysis of competitors they are operating with a great deal more overhead with the same cost for the product and similar or less volume so whats going on here?
So if any of you are operating a retail store and would be interested in helping a fellow beer lover out I'd really appreciate it.
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