Breeding new hop varieties is an expensive process that often spans decades. Some varieties come out of public institutions, while others are bred by private companies. Breeders of private varieties tightly control the supply of those varieties; ultimately determining who can plant them and how much can be planted.
While the analogy isn't perfect, the situation is not unlike a pharmaceutical company who spends millions developing a new drug. The company has to carefully control supply and pricing of that drug in order to recoup an extremely large investment made over many years. They want to avoid a scenario in which the drug becomes readily available at low prices (ie generics). Similarly, spot market availability devalues hop varieties. ...read more
While the analogy isn't perfect, the situation is not unlike a pharmaceutical company who spends millions developing a new drug. The company has to carefully control supply and pricing of that drug in order to recoup an extremely large investment made over many years. They want to avoid a scenario in which the drug becomes readily available at low prices (ie generics). Similarly, spot market availability devalues hop varieties. ...read more
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